The Beat plays Rhythmic Adult Contemporary music. While other stations talk (A LOT), we focus on delivering what women want. It all starts with more music in the morning – music for the Humboldt market targeting women and adults ages 25‐54, with music from the 70s to new millennium and beyond. The Beat 95.1… #1 for more music in the morning and all day long. The Beat 95.1 is Humboldt’’s best family‐friendly station – great for listening in the car, professionals in the office, at home, everywhere you go. The Beat 95.1 delivers men and women ages 25‐54, dominates “The Get Your Party Started” crowd and reaches the “Affluent Working Women” in the Humboldt Market.